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The nightlife in the San Salvario district in Torino is known as the Movida. Here you can explore the public data from the Movida that have been made available by the MONICA project in connection with the MONICA Urban Spaces Hackathon

Open data

Noise pollution

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Crowd

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Security

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Interactive map of Movida

Trade, business and culture

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MONICA Open Data Portal

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Urban Spaces Hackathon

The aim of the Urban Spaces Hackathon is to foster innovative, digital solutions that can enhance the engagement and experience of event goers, minimising the negative effects of crowds gathering and maximising the joys of nightlife.

The challenge
The challenge is to build an application, utility or service, starting from the data provided by the MONICA open data platform.

The solution should be able to offer to the Movida goers a 360° experience of the nightlife of the district as if they entered into a theme park: presentation and reviews of local businesses, cultural programmes, special offers, interaction with IoT and wearables, rewarding or loyalty programmes, payments and access to information provided by the city administration.

It should also consider engagement of the user in a way that changes his or her behaviour. Thus, solutions could include:

– Information about noise level, motivating the individual to lower the volume of conversation
– Notifications to move to less crowded locations due to security reasons
– Reward system for behavioural change e.g. discounts and special offers
– Nudging and behavioural design

The specific objective of the hackathon is to conceive an innovative, participatory and locally based answer to the Movida management in San Salvario with solutions focused on user involvement and enhancing user experience in urban spaces. The city will also use the results to develop a local business model for the overall management of a city’s open space affected by the phenomena known as Movida or other “spontaneous” crowd gathering for leisure purposes.

The winning idea should be easily transferable to other areas of the city and to other EU cities with similar challenges.

Use case: Movida

In Torino, the historic district of San Salvario is an area between the Porta Nuova railway station, the park of Valentino, Vittorio Emanuele II boulevard and Marconi boulevard. Characterised by a grid plan typical of the old neighbourhoods of Torino, it is crossed by two main roads, hosts a big open market and offers various commercial activities.

Since the 1990s, the nightlife has rapidly become protagonist of the city district thanks to a lot of pubs, restaurants, liquor stores and multi-ethnic shops with a lively event programme. Pubs, low-cost bars, restaurants, discotheques, wine cellars and boutiques stay open until late and have reshaped the map of entertainment, known as Movida.

However, the gathering of crowds creates challenges. Especially in the nightlife centre, represented by Largo Saluzzo and Via Baretti, crowds gradually occupy the public spaces, causing huge side effects such as noise, traffic blockages, irregular parking and obstruction of driveways.

Noise regulations and surveys

Background

The content of this website is provided by the MONICA project as part of the Urban Spaces hackathon in Torino. The aim is to create awareness about nightlife in the city and its effects to better solve the challenges.

Participants in the hackathon will be challenged to build an innovative data-driven application which could include a business model able to minimise the negative effects (noise, petty crimes, waste, etc.) of crowded events and maximise the positive effects (safe and attractive nightlife, revenues for local business etc.) for a win-win innovative solution matching MONICA technologies, territorial and business marketing strategies and mechanisms able to influence event goers’ behaviour.

The Urban Spaces hackathon is one out of three hackathons organised by MONICA to foster new innovative applications from entrepreneurs in terms of user engagement and enhanced user experience at events in the city.